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Analysis of Two Keywords Strategies to Increase Website Traffic (Part 1)_SEO桥之队

作者:tongliang3  时间:2015-08-20  2,750 热度

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(The content of this article is owned by Team Bridge of SEO, may not be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any way without permission)


        Usually, website traffic comes from three sources: a direct source, referring source and the visits from Search Engines. Search Engines which have huge potential are necessary approach for websites to increase traffic and new customers. Through many Search Engine Optimization Experiences, Team Bridge of SEO (www.shanghaiseo.com/) analyzes that core keywords strategy and long-tail keywords strategy are two effective methods to increase traffic.
        1. Core Keywords strategy: Core keywords are the words which are closely related to the site’s products and services and describe the site’s core content, services and basic characteristics.
        The Characteristics of Core Keywords:
        1> Generally core keywords are relatively short, are the central theme of the website. They are determined by the products and services of websites.
        2> The ranking and traffic of core keyword have more intense competition.
        3> Core keywords can directly reflect the products and services of your company and enable customers to quickly have a preliminary understanding about your website.
        4> Core keywords can highlight your industry status, the core keywords of your website are ranked top in Search Engine’s results, and it can describe your company’s status in this industry. Therefore, the website’s core keywords have an important role in promotion and brand building.
        5> Core keywords can increase traffic and customers, with the ranking of core keywords up, traffic will be definitely increased; there will be a stable and nice search volume in search engines every day; traffic gradually will become customers, increasing customers mean orders and profits. Even if core keywords are in the second or third page in Search Engine, the traffic they can bring is still considerable.
        Take one internship website for example: Team Bridge of SEO used the core keywords strategy to optimize it. Core keyword is competitive and difficult to be optimized; however, the most part of website traffic (2,756) depend it. Although it will take a long time to optimize a core keyword; however, once it has a better ranking, website traffic can be significantly increased; after successful optimization, visits in this website have grown up from 863 to 2,660 within one week(see chart below).


 


        2. Long-Tail Keyword Strategy:
        Except the core keywords, long-tail keywords also can bring traffic; they are not popular keywords, and they may not be widely used by users.
        The Characteristics of the Long-Tail Keywords:
        1> Generally they have longer term, are formed from two or more words or phrases.
        2> Compared with the core keywords, long-tail keywords have less intense competition.
        3> Search volume is less than the core keywords, but this can be resolved by increasing the number of long-tail keywords.
        4> High accuracy and targeted, it is more probably for long-tail keywords to converse users to customers.
        5> If a Website has a lot of long-tail keywords, the total flow will be huge. As long as the long-tail keywords strategy has effect, that is, each page can be included in Search Engine very fast. When the long-tail keywords are ranked up, every page with long-tail keywords will become an entrance for flow, so that each page does its work.
        6> Long-tail keywords can be extended, they have relatively wide scope. When the words are separated in Search Engine, they still have effect in ranking. Some long-tail keywords can be expanded; they can cover more potential users.
        For example: the forum of this internship website adopted long-tail keywords strategy, Team Bridge of SEO chose a large number of internship-related long-tail keywords to optimize it. Plenty of long-tail keywords can build a network, during just ten days, the number of website visits increased from 117 to 1,685(see chart below).
(The content of this article is owned by Team Bridge of SEO, may not be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any way without permission)

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